Conceptualizing entrepreneurial orientation and organizational performance of SME firms: organizational culture as antecedent and innovation management as Moderator / Sayuthi Shaaran, Ehsan Fansuree and Rohana Ngah

The main purpose of this paper is to provide a conceptual framework on the role of entrepreneurial orientation in enhancing organizational performance in the context of small and medium-sized firms This paper is motivated by the ability of SME firms to interpret events and situations differently and...

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Main Authors: Shaaran, Sayuthi (Author), Fransuree, Ehsan (Author), Ngah, Rohana (Author)
Format: Book
Published: 2021.
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3rd Floor Main Library

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