An interactive packaging with augmented reality technology to boost promotion case study: Lc Merchandising Sdn Bhd (Upin Ipin Store) / Nur Hanis Ezan

• Glavni avtor: Ezan, Nur Hanis (Author)
• Format: Knjiga
• Izdano: Universiti Teknologi MARA, Perak, 2020.
• Teme: Conference or Workshop Item; PeerReviewed
• Online dostop: Link Metadata

LC Merchandising Sdn. Bhd. (LCM) is the company that produces the 3D animated series "Upin & Ipin". All products by LCM are licensed and approved by LCP. LCM's merchandise comes in a wide variety of products ranging from stationery, apparel to bags and toys. These come with more t...