Optimizing opportunity into innovation: a case study on a student entrepreneur - an ice cream innovator / Junainah Junid ... [et al.]

This paper is about a student entrepreneur in a Malaysian university that chose entrepreneurship as a career. What started as a hobby in school inspired her to develop and expand her interest into a full-fledged business. This case study discusses a business owned by Liyana who is active inside and...

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Bibliografische gegevens
Hoofdauteurs: Junid, Junainah (Auteur), Rosly, Hardi Emrie (Auteur), Rahim, Hardy Loh (Auteur), Mohd Lajin, Noor Faizah (Auteur)
Formaat: Boek
Gepubliceerd in: 2018.
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