Consumer engagement and the practice of Small and Medium Enterprises (SMEs) in social media / Norhaniza Md Akhir ... [et al.]

• Автори: Md Akhir, Norhaniza (Автор), Amirnordin, Nur Alia (Автор), Abd Karim, Hilwana (Автор), Maknu, Tengku Sharifeleani Ratul (Автор), Ramli, Zarifah Fadilah (Автор), Haron, Hazliza (Автор)
• Формат: Книга
• Опубліковано: 2018.
• Предмети: Article; PeerReviewed
• Онлайн доступ: Link Metadata

The term "engagement" is now receiving increasing attention among academicians and business practitioners across all industries including small and medium industries. However, the limited number of research leaves room for further exploration and understanding the nature and scope of consu...