Designing a sportswear strategic marketing plan: a data analytics approach / Mohammad Noorizzuddin Nooh

This paper begins by simulating a scenario in which the researcher received funding from venture capital to start a sportswear venture in Malaysia. The goal is to maximise the ROI by the end of the first year. The sportswear industry is a big industry with many renowned players. The researcher uses...

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Main Author: Nooh, Mohammad Noorizzuddin (Author)
Format: Book
Published: 2022.
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3rd Floor Main Library

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Call Number: A1234.567
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