Designing a sportswear strategic marketing plan: a data analytics approach / Mohammad Noorizzuddin Nooh

• Yazar: Nooh, Mohammad Noorizzuddin (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2022.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

This paper begins by simulating a scenario in which the researcher received funding from venture capital to start a sportswear venture in Malaysia. The goal is to maximise the ROI by the end of the first year. The sportswear industry is a big industry with many renowned players. The researcher uses...