New marketing strategy threatening the traditional healthcare businesses / Sarah Sabir Ahmad, Azfahanee Zakaria and Isma Fazlini Ismail

• मुख्य लेखकों: Sabir Ahmad, Sarah (लेखक), Zakaria, Azfahanee (लेखक), Ismail, Isma Fazlini (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, 2022.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Many new marketing strategies have evolved in the recent years due to the movements from traditional purchase behavior to online of customers. At first, customers were forced to adapt to online purchase, but as they get used to it, it became very handy and now online business becomes preferable busi...