Applying service performance guarantees to reduce risk perception in the purchase and consumption of higher education / Nooraini Mohamad Sheriff and Faridah Hassan
The intangible nature of education is one contributor to consumers' perception of risk prior to their purchase and consumption. This risk includes: functional risk, financial risk, temporal risk, physical risk, psychological risk and social risk. The presence of these risks often makes consumer...
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| Main Authors: | , |
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| Format: | Book |
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ACRULeT, Faculty of Education & UiTM Press,
2006-12.
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Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |