Applying service performance guarantees to reduce risk perception in the purchase and consumption of higher education / Nooraini Mohamad Sheriff and Faridah Hassan

The intangible nature of education is one contributor to consumers' perception of risk prior to their purchase and consumption. This risk includes: functional risk, financial risk, temporal risk, physical risk, psychological risk and social risk. The presence of these risks often makes consumer...

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Bibliographic Details
Main Authors: Mohamad Sheriff, Nooraini (Author), Hassan, Faridah (Author)
Format: Book
Published: ACRULeT, Faculty of Education & UiTM Press, 2006-12.
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3rd Floor Main Library

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Call Number: A1234.567
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