Applying service performance guarantees to reduce risk perception in the purchase and consumption of higher education / Nooraini Mohamad Sheriff and Faridah Hassan

The intangible nature of education is one contributor to consumers' perception of risk prior to their purchase and consumption. This risk includes: functional risk, financial risk, temporal risk, physical risk, psychological risk and social risk. The presence of these risks often makes consumer...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Mohamad Sheriff, Nooraini (लेखक), Hassan, Faridah (लेखक)
स्वरूप: पुस्तक
प्रकाशित: ACRULeT, Faculty of Education & UiTM Press, 2006-12.
विषय:
ऑनलाइन पहुंच:Link Metadata
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