Applying service performance guarantees to reduce risk perception in the purchase and consumption of higher education / Nooraini Mohamad Sheriff and Faridah Hassan
The intangible nature of education is one contributor to consumers' perception of risk prior to their purchase and consumption. This risk includes: functional risk, financial risk, temporal risk, physical risk, psychological risk and social risk. The presence of these risks often makes consumer...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
ACRULeT, Faculty of Education & UiTM Press,
2006-12.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|