The use of celebrity endorsement in advertising promotion / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar
Endorsement is a type of advertising in which well-known personalities or celebrities with a high level of public recognition, trust, respect, or awareness are used. In advertising promotional efforts, celebrities such as actors, actresses, comedians, singers, athletes, and many others are employed...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Kitap |
| Baskı/Yayın Bilgisi: |
Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah,
2022.
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| Online Erişim: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Yer Numarası: |
A1234.567 |
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| Kopya Bilgisi 1 | Kütüphanede |