The use of celebrity endorsement in advertising promotion / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar

• Hauptverfasser: Saad, Ramli (Verfasst von), Wan Mahamad, Wan Shahrul Aziah (Verfasst von), Ali Akbar, Yong Azrina (Verfasst von)
• Format: Buch
• Veröffentlicht: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, 2022.
• Schlagworte: Article; PeerReviewed
• Online-Zugang: Link Metadata

Endorsement is a type of advertising in which well-known personalities or celebrities with a high level of public recognition, trust, respect, or awareness are used. In advertising promotional efforts, celebrities such as actors, actresses, comedians, singers, athletes, and many others are employed...