Thai street food and brand image development: an investigation from tourists' perspective / Yanisa Mitgosoom and Ann Suwaree Ashton

The main aim of this research was to develop street food destination brand image by conducting an investigation from a tourist perspective. A qualitative approach was adopted for this study: an investigation of international tourists at China Town, Yaowarat, Thailand. Face-to-face interview was used...

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Asıl Yazarlar: Mitgosoom, Yanisa (Yazar), Ashton, Ann Suwaree (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Faculty of Hotel & Tourism Management, 2019-12.
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3rd Floor Main Library

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Yer Numarası: A1234.567
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