Thai street food and brand image development: an investigation from tourists' perspective / Yanisa Mitgosoom and Ann Suwaree Ashton

The main aim of this research was to develop street food destination brand image by conducting an investigation from a tourist perspective. A qualitative approach was adopted for this study: an investigation of international tourists at China Town, Yaowarat, Thailand. Face-to-face interview was used...

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Main Authors: Mitgosoom, Yanisa (Author), Ashton, Ann Suwaree (Author)
Format: Book
Published: Faculty of Hotel & Tourism Management, 2019-12.
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