Perceived values of the hotel website quality and behavioral loyalty among baby boomers/ Nur Syahira Bibit and Muhammad Izzat Zulkifly

This research focuses on three dimensions of the hotel website's perceived values towards behavioral loyalty among baby boomers due to a common perception that they are eager to embrace new technologies. The baby boomers are considered one of the industry's most competitive business segmen...

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Hoofdauteurs: Bibit, Nur Syahira (Auteur), Zulkifly, Muhammad Izzat (Auteur)
Formaat: Boek
Gepubliceerd in: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2021-06.
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