Exploring factors influencing purchase intention on semi-prepared food among Malaysia consumers/ Hairunnisa Mohamad Ibrahim, Azuralisda Mohd Ghazali and Zuratulraha Jaafar

• Hoofdauteurs: Mohamad Ibrahim, Hairunnisa (Auteur), Mohd Ghazali, Azuralisda (Auteur), Jaafar, Zuratulraha (Auteur)
• Formaat: Boek
• Gepubliceerd in: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2021-12.
• Onderwerpen: Article; PeerReviewed
• Online toegang: Link Metadata

The purpose of this study is to discover Malaysian millennial consumer attitudes in the direction of semi-prepared food and their purchase objective. The objective set for this research was conducted with the following objectives respectively getting an insight into the semi- prepared food market in...