Exploring factors influencing purchase intention on semi-prepared food among Malaysia consumers/ Hairunnisa Mohamad Ibrahim, Azuralisda Mohd Ghazali and Zuratulraha Jaafar
The purpose of this study is to discover Malaysian millennial consumer attitudes in the direction of semi-prepared food and their purchase objective. The objective set for this research was conducted with the following objectives respectively getting an insight into the semi- prepared food market in...
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| Format: | Book |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2021-12.
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