Exploring factors influencing purchase intention on semi-prepared food among Malaysia consumers/ Hairunnisa Mohamad Ibrahim, Azuralisda Mohd Ghazali and Zuratulraha Jaafar

The purpose of this study is to discover Malaysian millennial consumer attitudes in the direction of semi-prepared food and their purchase objective. The objective set for this research was conducted with the following objectives respectively getting an insight into the semi- prepared food market in...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Mohamad Ibrahim, Hairunnisa (लेखक), Mohd Ghazali, Azuralisda (लेखक), Jaafar, Zuratulraha (लेखक)
स्वरूप: पुस्तक
प्रकाशित: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2021-12.
विषय:
ऑनलाइन पहुंच:Link Metadata
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