Mobile eateries SMEs: occidentals & Malaysia chronicles/ Mohd Remie Mohd Johan, Md. Azalanshah Md. Syed and Hamedi Mohd Adnan

Malaysia might be described as a gourmet paradise, given the distinctiveness of its food, beverages, and food cultures. This article aims to explore the various literature on mobile eateries development in the global and Malaysian context. Thus, we investigate small and medium enterprise and mobile...

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Main Authors: Mohd Johan, Mohd Remie (Author), Md. Syed, Md. Azalanshah (Author), Mohd Adnan, Hamedi (Author)
Format: Book
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2021-12.
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