The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton

This study aims to investigate the relationship between components of yoga destination development, yoga tourist satisfaction and revisit intention, a case study Hua-Hin, Thailand. A quantitative approach was employed using a purposive sampling by collecting data through online survey questionnaire...

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Main Authors: Rungsimanop, Phattarawadee (Author), Ashton, Ann Suwaree (Author)
Format: Book
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2021-12.
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