Selection attributes of Korean restaurant based on customer satisfaction and loyalty/ Nurul Shahiera Mohd Raihan ... [et al.]

• मुख्य लेखकों: Mohd Raihan, Nurul Shahiera (लेखक), Osman, Suriati (लेखक), Abdul Rahman, Faradewi Bee (लेखक), Ismail, Faridah Hanim (लेखक), Isa, Nina Farisha (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2022-05.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The restaurant industry is one of the most important sectors in Malaysia and contribute significantly to the economic growth. The positive perceptions of Korean food among Malaysian have created opportunities for the Korean restaurant owners to expand their outlet in the Malaysian market. The study...