Selection attributes of Korean restaurant based on customer satisfaction and loyalty/ Nurul Shahiera Mohd Raihan ... [et al.]

• Main Authors: Mohd Raihan, Nurul Shahiera (Author), Osman, Suriati (Author), Abdul Rahman, Faradewi Bee (Author), Ismail, Faridah Hanim (Author), Isa, Nina Farisha (Author)
• Format: Book
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2022-05.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

The restaurant industry is one of the most important sectors in Malaysia and contribute significantly to the economic growth. The positive perceptions of Korean food among Malaysian have created opportunities for the Korean restaurant owners to expand their outlet in the Malaysian market. The study...