Determinants of Malaysia halal brand equity / Ahmad Mazlan Ahmad Shamshudin
The purpose of this paper is to investigate the determinant of 'halal' brand equity in Malaysia. 195 respondents participated in the survey. 18 questions on a seven-item Likert scale were used and 8 questions on demographic profiles were asked. SEM was used to analyze the results. The resu...
Saved in:
Main Author: | Ahmad Shamshudin, Ahmad Mazlan (Author) |
---|---|
Format: | Book |
Published: |
2008.
|
Subjects: | |
Online Access: | Link Metadata |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Issues on Interbank Commodity Murabaha (CM) for liquidity management in Malaysia / Mohamad Zabidi Ahmad, Rosylin Mohd Yusof and Ahmad Rizal Mazlan
by: Ahmad, Mohamad Zabidi, et al.
Published: (2020) -
Monitoring effects of lockdown during COVID-19 pandemic towards the air pollution in Southeast Asia / Nurul Fathimah Shamshudin and Nurul Rabitah Daud
by: Shamshudin, Fathimah, et al.
Published: (2022) -
Analysis of users need on academic library space and satisfaction / Nur Ainaa Aliaa Ahmad Latfi And Mazwani Ayu Mazlan.
by: Ahmad Latfi, Nur Ainaa Aliaa, et al.
Published: (2018) -
A case study of learning organization practiced in halal food industry in Malaysia / Aini Ahmad and Norhaslinda Nordin
by: Ahmad, Aini, et al.
Published: (2017) -
Assessment of halal governance issues in Malaysia / Ahmad Naqiyuddin Bakar, Harlina Suzana Jaafar and Nornadia Matulidi
by: Bakar, Ahmad Naqiyuddin, et al.
Published: (2019)