Determinants of Malaysia halal brand equity / Ahmad Mazlan Ahmad Shamshudin
The purpose of this paper is to investigate the determinant of 'halal' brand equity in Malaysia. 195 respondents participated in the survey. 18 questions on a seven-item Likert scale were used and 8 questions on demographic profiles were asked. SEM was used to analyze the results. The resu...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Publié: |
2008.
|
| Sujets: | |
| Accès en ligne: | Link Metadata |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|