Determinants of Malaysia halal brand equity / Ahmad Mazlan Ahmad Shamshudin

• প্রধান লেখক: Ahmad Shamshudin, Ahmad Mazlan (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: 2008.
• বিষয়গুলি: Conference or Workshop Item; PeerReviewed
• অনলাইন ব্যবহার করুন: Link Metadata

The purpose of this paper is to investigate the determinant of 'halal' brand equity in Malaysia. 195 respondents participated in the survey. 18 questions on a seven-item Likert scale were used and 8 questions on demographic profiles were asked. SEM was used to analyze the results. The resu...