Consumer purchase intention towards organic food in Selangor, Malaysia/ Aslinda Mohd Shahril, Chemah Tamby Chik and Nurul Hanis Amer
The consumption of organic food products is proliferating among consumers worldwide. However, in Malaysia, organic food consumption among Malaysian is still at a low level. Limited studies were found to investigate the factors on customer purchase intention to organic food. This study aimed to exami...
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| Formato: | Livro |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2022-05.
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