Integrating social media marketing toward business performance and food truck business resiliency: a conceptual framework/ Hairul Nizwan Abd Majid ... [et al.]

Due to the rise of popularity of mobile food truck businesses and in line with the challenging food business realm, the efforts of improving the business performance and resiliency demand a more comprehensive view on the influence of its operational attributes towards customer acceptance. However, w...

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Asıl Yazarlar: Abd Majid, Hairul Nizwan (Yazar), Mohd Zahari, Mohd Salehuddin (Yazar), Jipiu, Lovelyna Benedict (Yazar), Kutut, Mohd Zain (Yazar), Bashir, Muhammad 'Arif Aizat (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2022-05.
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