Integrating social media marketing toward business performance and food truck business resiliency: a conceptual framework/ Hairul Nizwan Abd Majid ... [et al.]

• Главные авторы: Abd Majid, Hairul Nizwan (Автор), Mohd Zahari, Mohd Salehuddin (Автор), Jipiu, Lovelyna Benedict (Автор), Kutut, Mohd Zain (Автор), Bashir, Muhammad 'Arif Aizat (Автор)
• Формат: ‌
• Опубликовано: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2022-05.
• Предметы: Article; PeerReviewed
• Online-ссылка: Link Metadata

Due to the rise of popularity of mobile food truck businesses and in line with the challenging food business realm, the efforts of improving the business performance and resiliency demand a more comprehensive view on the influence of its operational attributes towards customer acceptance. However, w...