Determinants of consumers' supermarket selection: empirical evidence on East Malaysian shoppers' behavior / Oriah Akir, Normah Sidi and Senian Malie

• Hoofdauteurs: Akir, Oriah (Auteur), Sidi, Normah (Auteur), Malie, Senian (Auteur)
• Formaat: Boek
• Gepubliceerd in: 2008.
• Onderwerpen: Conference or Workshop Item; PeerReviewed
• Online toegang: Link Metadata

This study was undertaken to ascertain the determinants that drive consumers to patronize a supermarket. In addition, the study also looked into stores' attributes that were most preferred and attracted consumers to frequently utilize those supermarkets. The relationship of consumers' reli...