Determinants of consumers' supermarket selection: empirical evidence on East Malaysian shoppers' behavior / Oriah Akir, Normah Sidi and Senian Malie

• Asıl Yazarlar: Akir, Oriah (Yazar), Sidi, Normah (Yazar), Malie, Senian (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2008.
• Konular: Conference or Workshop Item; PeerReviewed
• Online Erişim: Link Metadata

This study was undertaken to ascertain the determinants that drive consumers to patronize a supermarket. In addition, the study also looked into stores' attributes that were most preferred and attracted consumers to frequently utilize those supermarkets. The relationship of consumers' reli...