Determinants of consumers' supermarket selection: empirical evidence on East Malaysian shoppers' behavior / Oriah Akir, Normah Sidi and Senian Malie

• मुख्य लेखकों: Akir, Oriah (लेखक), Sidi, Normah (लेखक), Malie, Senian (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2008.
• विषय: Conference or Workshop Item; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This study was undertaken to ascertain the determinants that drive consumers to patronize a supermarket. In addition, the study also looked into stores' attributes that were most preferred and attracted consumers to frequently utilize those supermarkets. The relationship of consumers' reli...