Determinants of consumers' supermarket selection: empirical evidence on East Malaysian shoppers' behavior / Oriah Akir, Normah Sidi and Senian Malie
This study was undertaken to ascertain the determinants that drive consumers to patronize a supermarket. In addition, the study also looked into stores' attributes that were most preferred and attracted consumers to frequently utilize those supermarkets. The relationship of consumers' reli...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
2008.
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