Investigating the usage of self ordering kiosk towards customer behavior: a case on McDonalds/ Siti Asma Yaacob ... [et al.]
The introduction of Self-Service Technology (SST) has influenced the acceptance of consumers toward the use of SST in the service sector, especially the restaurant industry. This study intended to analyze the factor that influencing consumer acceptance on using self-ordering kiosks in McDonald'...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2022-05.
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| Subjects: | |
| Online Access: | Link Metadata |
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