Trusting the wisdom of stranger and eWOM credibility in collaborative consumption: a conceptual paper/ Siti Azira Babh ... [et al.]

• मुख्य लेखकों: Babh, Siti Azira (लेखक), Ismail, Mohd Noor Ismawi (लेखक), Abdul Aziz, Azdel (लेखक), Razli, Izyanti Awang (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2022-05.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Using Airbnb as a platform for collaborative consumption, this conceptual paper helps us extend our understanding on the relationship between the benefits and satisfaction that Airbnb guests achieved during their stay and their intention to spread positive eWOM among Malaysians. Numerous studies hav...