Trusting the wisdom of stranger and eWOM credibility in collaborative consumption: a conceptual paper/ Siti Azira Babh ... [et al.]
Using Airbnb as a platform for collaborative consumption, this conceptual paper helps us extend our understanding on the relationship between the benefits and satisfaction that Airbnb guests achieved during their stay and their intention to spread positive eWOM among Malaysians. Numerous studies hav...
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| Autores principales: | , , , |
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| Formato: | Libro |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2022-05.
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| Materias: | |
| Acceso en línea: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Número de Clasificación: |
A1234.567 |
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| Copia 1 | Disponible |