Trusting the wisdom of stranger and eWOM credibility in collaborative consumption: a conceptual paper/ Siti Azira Babh ... [et al.]

Using Airbnb as a platform for collaborative consumption, this conceptual paper helps us extend our understanding on the relationship between the benefits and satisfaction that Airbnb guests achieved during their stay and their intention to spread positive eWOM among Malaysians. Numerous studies hav...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Babh, Siti Azira (Awdur), Ismail, Mohd Noor Ismawi (Awdur), Abdul Aziz, Azdel (Awdur), Razli, Izyanti Awang (Awdur)
Fformat: Llyfr
Cyhoeddwyd: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2022-05.
Pynciau:
Mynediad Ar-lein:Link Metadata
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Rhyngrwyd

Link Metadata

3rd Floor Main Library

Manylion daliadau o 3rd Floor Main Library
Rhif Galw: A1234.567
Copi 1 Ar gael