Trusting the wisdom of stranger and eWOM credibility in collaborative consumption: a conceptual paper/ Siti Azira Babh ... [et al.]

• Auteurs principaux: Babh, Siti Azira (Auteur), Ismail, Mohd Noor Ismawi (Auteur), Abdul Aziz, Azdel (Auteur), Razli, Izyanti Awang (Auteur)
• Format: Livre
• Publié: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2022-05.
• Sujets: Article; PeerReviewed
• Accès en ligne: Link Metadata

Using Airbnb as a platform for collaborative consumption, this conceptual paper helps us extend our understanding on the relationship between the benefits and satisfaction that Airbnb guests achieved during their stay and their intention to spread positive eWOM among Malaysians. Numerous studies hav...