Personal factor and consumer purchase intention: the risen of coffee culture in Klang Valley, Malaysia / Nur Yasarah Yahya, Nurin Adini Mazlan and Wan Nor Bayah Wan Kamarudin
The consumption of coffee has become increasingly popular in Malaysia, especially among adolescents and the millennium generation. Therefore, the Malaysian coffee culture has grown and flourished in tandem with the needs and demands of consumers. Hence, diverse personal aspects of consumers in influ...
Saved in:
Main Authors: | , , |
---|---|
Format: | Book |
Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2022-06.
|
Subjects: | |
Online Access: | Link Metadata |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Link Metadata3rd Floor Main Library
Call Number: |
A1234.567 |
---|---|
Copy 1 | Available |