Mediating effect of perceived destination image between K-dramas' motivational influence and visit intention to South Korea / Felipe B.Pablo IV, Joy DC. David and Patricia S. Ambrosio
One of the central points of Hallyu, or Korean Wave, is Korean drama (K-drama) which has been popular in the Philippines since early 2000's. This study aims to explore K-dramas influence on Filipino young adult viewers' intention to visit South Korea by testing the relationships among K-dr...
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| Format: | Book |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2022-06.
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