Evaluation of customer satisfaction and behaviour intension using expectation confirmation theory: a study of home cooked food in North India / Suvidha Khanna, Sheetal Bhagat and Priyanka Sharma

Food technology developments are indicating a shift toward more sustainable and personalized food options. Since 2017, the food industry has been experimenting with home-cooked meals. In the pandemic period, thousands of covid patients are confined at home at that time home prepared meals are in hig...

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Main Authors: Khanna, Suvidha (Author), Bhagat, Sheetal (Author), Sharma, Priyanka (Author)
Format: Book
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2022-06.
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