Companies' perspectives on factors affecting consumer satisfaction in fast-food restaurant using Fuzzy AHP / Suzanawati Abu Hasan ... [ et al.]

In today's world, the fast-food restaurant has become a popular sort of eatery. The fast-food industry's expansion is always changing in response to customer requests in order to meet their needs. As a result, clients have a wide range of fast-food restaurants to choose from in order to sa...

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Bibliographic Details
Main Authors: Abu Hasan, Suzanawati (Author), Hassan, Nur Aqilah (Author), Teoh, Yeong Kin (Author), Mahat, Norpah (Author), Ariffin, Anas Fathul (Author)
Format: Book
Published: Universiti Teknologi MARA, Perlis, 2021.
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