Perceived relationship, reward and brand post as antecedents of customer engagement in social networking sites / Noraniza Md Jani, Mohd Hafiz Zakaria and Ramlan Mustapha
The presence and focus of brand users are difficult to predict in the social networking sites (SNS) medium. Marketers are still compiling the tactics of administering customers and prospects due to the ever-present new challenges. Research on customer engagement confirms the importance of antecedent...
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| Main Authors: | , , |
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| Format: | Book |
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Universiti Teknologi MARA, Perlis,
2020-08.
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| Subjects: | |
| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |