Determinants of satisfaction for automotive after sales service quality: a preliminary application of AutoSERVPERF Model / Nooraini Mohamad Sheriff, Nur Idayu binti Roslan and Yuhanis binti Yusoff
Successful delivery of customer satisfaction through excellent automotive after sales service quality (AASSQ) can drive long-term profits and reinforces the image of automakers. Customers are generally willing to pay a huge sum of money to secure guarantees and dependable after sales service. Based...
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Universiti Teknologi MARA, Perlis,
2020-08.
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