Factors influencing the adoption of Facebook as a marketing channel among SMEs in Nigeria as a developing country: a conceptual framework / Idris Na'umma Abdullahi, Mohd Heikal Husin and Ahmad Suhaimi Baharudin
This paper reviews empirical literature to develop a conceptual framework for the adoption of Facebook as a marketing channel by Small and Medium Enterprises (SMEs) in developing countries like Nigeria. Recent peer-review journal articles were reviewed to develop the conceptual framework for this st...
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| Main Authors: | , , |
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| Format: | Book |
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Universiti Teknologi MARA, Perlis,
2021-02.
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| Online Access: | Link Metadata |
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