Factors influencing the adoption of Facebook as a marketing channel among SMEs in Nigeria as a developing country: a conceptual framework / Idris Na'umma Abdullahi, Mohd Heikal Husin and Ahmad Suhaimi Baharudin

This paper reviews empirical literature to develop a conceptual framework for the adoption of Facebook as a marketing channel by Small and Medium Enterprises (SMEs) in developing countries like Nigeria. Recent peer-review journal articles were reviewed to develop the conceptual framework for this st...

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Detaylı Bibliyografya
Asıl Yazarlar:	Abdullahi, Idris Na'umma (Yazar), Husin, Mohd Heikal (Yazar), Baharudin, Ahmad Suhaimi (Yazar)
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	Universiti Teknologi MARA, Perlis, 2021-02.
Konular:	Article PeerReviewed
Online Erişim:	Link Metadata
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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