Revisiting the issues of co-branding / Nur Syuhaada Kharil Anuar ... [et al.]
In the maturing Malaysian market environment, co-branding is becoming a more common type of growth strategy. Despite being a scheme that could drive companies dedicated to it, some problems emerged tainting the scheme's original goals. Via searches in online databases such as ScienceDirect, Sco...
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| Asıl Yazarlar: | , , , , |
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| Materyal Türü: | Kitap |
| Baskı/Yayın Bilgisi: |
Universiti Teknologi MARA, Perlis,
2021-08.
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| Konular: | |
| Online Erişim: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Yer Numarası: |
A1234.567 |
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| Kopya Bilgisi 1 | Kütüphanede |