Revisiting the issues of co-branding / Nur Syuhaada Kharil Anuar ... [et al.]
In the maturing Malaysian market environment, co-branding is becoming a more common type of growth strategy. Despite being a scheme that could drive companies dedicated to it, some problems emerged tainting the scheme's original goals. Via searches in online databases such as ScienceDirect, Sco...
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| Main Authors: | , , , , |
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| Format: | Book |
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Universiti Teknologi MARA, Perlis,
2021-08.
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| Online Access: | Link Metadata |
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