Revisiting the issues of co-branding / Nur Syuhaada Kharil Anuar ... [et al.]

• मुख्य लेखकों: Kharil Anuar, Nur Syuhaada (लेखक), Zainal Abidin, Izhar Hafifi (लेखक), Samsudin, Azlina (लेखक), Adzmy, Azahar (लेखक), Zulkornain, Luqmanul Hakim (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, Perlis, 2021-08.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

In the maturing Malaysian market environment, co-branding is becoming a more common type of growth strategy. Despite being a scheme that could drive companies dedicated to it, some problems emerged tainting the scheme's original goals. Via searches in online databases such as ScienceDirect, Sco...