Service quality attributes influencing spa goers' satisfaction in Kuala Lumpur, Malaysia / Ameleya Muhammad Ghazali ... [et al.]
Wellness Tourism has become a booming niche product of tourism. The Malaysian government views the spa industry as a catalyst to boost the economy. Somehow, the empirical study on the satisfaction of spa-goers specifically in Malaysia is limited to knowing which service quality attributes can help t...
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| Main Authors: | , , , |
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| Format: | Book |
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Universiti Teknologi MARA Cawangan Pulau Pinang,
2022-09.
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| Online Access: | Link Metadata |
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