Determinants of halal food purchase intention: applying the Theory Of Planned Behavior (TPB) in predicting halal food consumption among millennial generation in Malaysia / Musdiana Mohamad Salleh, Etty Harniza Harun and Siti Meriam Ali
This study aims to examine the determinants of millennial generations in consuming halal food in Malaysia. Ajzen's Theory of Planned Behavior is used as a framework postulates three components which are attitude, subjective norms and perceived behavioral control. The role of Islamic religiosity...
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| Main Authors: | , , |
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| Format: | Book |
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2019-11-12.
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |