Determinants of halal food purchase intention: applying the Theory Of Planned Behavior (TPB) in predicting halal food consumption among millennial generation in Malaysia / Musdiana Mohamad Salleh, Etty Harniza Harun and Siti Meriam Ali

• Main Authors: Mohamad Salleh, Musdiana (Author), Harun, Etty Harniza (Author), Ali, Siti Meriam (Author)
• Formato: Livro
• Publicado em: 2019-11-12.
• Assuntos: Conference or Workshop Item; NonPeerReviewed
• Acesso em linha: Link Metadata

This study aims to examine the determinants of millennial generations in consuming halal food in Malaysia. Ajzen's Theory of Planned Behavior is used as a framework postulates three components which are attitude, subjective norms and perceived behavioral control. The role of Islamic religiosity...