Assessing consumer consumption behaviour through social media marketing: a survey among youths in Malaysia / Mohd Remie Mohd Johan ... [et al.]
The purpose of this study is to determine the effect of social media marketing on consumer consumption behaviour. The focus of this study is to determine whether the frequency of advertisement, social media fashion trends, influencer endorsements, and product brands have an effect on consumption beh...
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| Main Authors: | , , , , |
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| Format: | Book |
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Universiti Teknologi MARA, Perlis,
2022.
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| Online Access: | Link Metadata |
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| LEADER | 00000 am a22000003u 4500 | ||
|---|---|---|---|
| 001 | repouitm_70669 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Mohd Johan, Mohd Remie |e author |
| 700 | 1 | 0 | |a Yuan Li Mohd Zain, Elisya Maliha |e author |
| 700 | 1 | 0 | |a Tomoki, Miura |e author |
| 700 | 1 | 0 | |a Tee, Mcxin |e author |
| 700 | 1 | 0 | |a Annuar, Nursyamilah |e author |
| 245 | 0 | 0 | |a Assessing consumer consumption behaviour through social media marketing: a survey among youths in Malaysia / Mohd Remie Mohd Johan ... [et al.] |
| 260 | |b Universiti Teknologi MARA, Perlis, |c 2022. | ||
| 500 | |a https://ir.uitm.edu.my/id/eprint/70669/1/70669.pdf | ||
| 500 | |a Assessing consumer consumption behaviour through social media marketing: a survey among youths in Malaysia / Mohd Remie Mohd Johan ... [et al.]. (2022) Jurnal Intelek <https://ir.uitm.edu.my/view/publication/Jurnal_Intelek/>, 17 (1): 14. pp. 140-150. ISSN 2231-7716 | ||
| 520 | |a The purpose of this study is to determine the effect of social media marketing on consumer consumption behaviour. The focus of this study is to determine whether the frequency of advertisement, social media fashion trends, influencer endorsements, and product brands have an effect on consumption behaviour among Malaysian youths. An online questionnaire that measures factors was constructed and disseminated to young Malaysians to acquire the data needed for this study. SEM-PLS is being used to evaluate the data. A conclusion has been drawn and this study also provided some recommendations for future research. | ||
| 546 | |a en | ||
| 690 | |a Social aspects. Social marketing | ||
| 690 | |a Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling | ||
| 655 | 7 | |a Article |2 local | |
| 655 | 7 | |a PeerReviewed |2 local | |
| 787 | 0 | |n https://ir.uitm.edu.my/id/eprint/70669/ | |
| 787 | 0 | |n https://myjms.mohe.gov.my/index.php/intelek/index | |
| 787 | 0 | |n 10.24191/ji.v17i1.15918 | |
| 856 | 4 | 1 | |u https://ir.uitm.edu.my/id/eprint/70669/ |z Link Metadata |