Assessing consumer consumption behaviour through social media marketing: a survey among youths in Malaysia / Mohd Remie Mohd Johan ... [et al.]
The purpose of this study is to determine the effect of social media marketing on consumer consumption behaviour. The focus of this study is to determine whether the frequency of advertisement, social media fashion trends, influencer endorsements, and product brands have an effect on consumption beh...
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| Main Authors: | , , , , |
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| Format: | Book |
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Universiti Teknologi MARA, Perlis,
2022.
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| Subjects: | |
| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |